GA4 Audit
Hopefully by this time you are not still using UA from Google. Universal Analytics was sunset by Google quite some time ago. GA4 is the new, shiny toy from Google for viewing your website’s analytics. Did you make the jump? Did your ad agency, or in-house partner, make the switch? Do you even know?
We can help. We will help. We could list a millions reasons why you need a GA4 Audit. You probably wouldn’t read the list so we won’t bore you with one.
Contact us today for an audit of your GA4 (or, gasp, UA) configuration and we will let you know where you stand and where you should be. No charge. We have a saying, “Trust the Nerds.” So go ahead and call, write, email or text us!
Vendor Audit
You pay money to these companies. Lots of it, typically. Have you ever wondered if it is worth the money? Other than confusing reporting from these companies, have you learned anything about how well they perform, what leads come from where, or even if visitors and potential customers benefit from this so-called “partnership” these companies pretend to offer?
I know, this is nothing new to you, right? You think about this most months you write them a check or view your credit card statement. You’ve heard all the sales pitches about how hard it is to track a customer these days and how these companies all insist they “assist” in selling your products or services for you but don’t actually sell anything. That it’s simply their job to put you two together, like some odd matchmaker.
Well, we can help with that in a lot of ways. We can shed light on what actually happens, many times, when your products or services are showcased, or displayed, or promoted.
Interested? Reach out!
CRM Audit
If it isn’t in the CRM, it doesn’t exist. Right? How often do you hear that? How often have you said it yourself? Garbage in, garbage out. Cliches abound.
Most CRM tools today have tons of reporting. Reporting nobody looks at. No, really. Can you even take it seriously? You’ve either heard, or made, every excuse on why the data is inaccurate or incomplete. You may even have requested a report - a custom built report just for you and your eyes only. When was the last time you dove in, took charge, measured, inspected and monitored that report? Does it get auto-generated and emailed daily, weekly, monthly? Does it get printed and slid under your door at night with all the hundreds of other reports you have little, to no time, to review?
We can help there, too. We can streamline a lot of that reporting. Make it easier to read. Make it easier to digest. Better yet, we can make it actionable!
Ready to take control, to take charge, of your CRM and the data, the gold it holds?! Click here and let us know!
Google Audit
Here is where I get in trouble. A Google audit. Google is everywhere. I mean, literally. If you had started Google back when Google started you would honestly not be reading this.
CPC. PPC. SERP. VLA. GBP. GMB. GMC. PMAX. Google must have bought some stock in acronyms. They use them way too much.
This is the audit that costs money. And time. Therefore, money. Oh, not to you. To us. Your Google Audit is still No Charge. We will ask questions, invasive and intense questions. We will ask for access to stuff your ad agency, or in-house guy, freaks out about giving access to. We will look at your Google (still feels dirty typing that) and tell you what is the Good, the Bad and the Ugly.
Here’s what is so funny… Most ad agencies are one of two types : very good or so-so. Few agencies are outright bad. Seriously. We aren’t here to hand you an executioners axe or escort anyone to the guillotine. We are here to help. To guide. To coach and advise.
We learned long ago it was easy to point fingers and issue blame. That doesn’t help you. It just makes things worse. We don’t want to make things worse. Better. Better is good, right? Wanna get better? That was clickable, by the way.
Facebook Audit
Facebook. Meta. Instagram. Twitter, I mean X. TikTok. YouTube. Mastodon. Social Media. Doom Scrolling. Carousel Ads. Facebook Marketplace. The list really goes one. A lot can depend on where you advertise. Who you advertise to. What market you are in.
Not everything works the same in all areas. All markets. I mean, duh. Radio works in some markets. As does the newspaper. Or the local school magazine. Or email.
What are you actively doing on Facebook to make a difference? To stand out? To prove why someone should purchase a product or service from you? That random post you shared or liked from your college buddy or your employee’s personal page about how they are proud they won Yard of the Month? Sorry, that was harsh. Sarcastic even.
Truth is - most people don’t care. Harsh again. Maybe a better statement is most people don’t pay attention long enough to care. Ah, wait… There it is. They have to pay attention. They have to see it. They have to interact with it. That’s what makes it work. What makes Social Media, well, social! Fooled you, that isn’t clickable.
Facebook audit. No charge. Now this is actionable.
SEO Audit
Ever had the thought, “Where does my non-paid traffic come from?” Yeah, us too. We think about that a lot, actually. You hear the terms, “SERP”, “Organic”, “Direct” and many others.
Huh?
What the heck is a “SERP” and do I need to contact my doctor? SERP stands for Search Engine Results Page. The stuff displayed on a screen when a customer, or potential client, starts searching for something in Google, Bing, Yahoo or whatever.
White Hate SEO. Black Hate SEO. Technical SEO. Wait, there are more terms? Yes. Yes, there are. SEO - Search Engine Optimization - can be a vague, and misunderstood, term. Scary if you don’t understand. Useful, if you do. Did I mention we can help with SEO, too? We can. Just in case it wasn’t clear. Free, no charge SEO audit anyone? Thought so. Let us know. We’ll get right on it!